The narrative of mass cloud repatriation is overstated, but a meaningful rebalancing is underway as finance and engineering teams align on unit economics.

FinOps grows up

Mature FinOps practices are letting organisations place predictable, high-throughput workloads on owned infrastructure while keeping elastic demand in the public cloud.

The hybrid default

The pragmatic end state is hybrid by design, governed by clear placement policies tied to cost and latency.